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The Eyes & Ears Project™


The Eyes & Ears Project™ is a nationwide initiative by AmberAlert.com to increase the Alerting Network — the network of individuals and companies receiving AMBER™ Alerts directly via mobile phones, hand-held devices and online.


The Eyes & Ears Project™ is a proactive approach to ensuring the largest audience possible is alerted and acting as the eyes and ears of law enforcement during an AMBER™ Alert.


Through The Eyes & Ears Project™, AmberAlert.com is helping raise awareness of the importance of being alert and encouraging individuals to:

  • Register to receive AMBER™ Alerts directly!
  • Download the AmberAlert.com widget to receive AMBER™ Alerts live online.
  • Help raise awareness of the importance of registering to receive AMBER™ Alerts by displaying the Be ALERT! symbol.
  • Follow us on twitter.

The Eyes and Ears Project™ is also helping educate parents and guardians on the importance of having updated child identification information. According to the U.S. Department of Justice (DoJ), when a child goes missing, it can take law enforcement up to two hours to get the information they need to begin a search, or required by the DoJ to issue an AMBER™ Alert. Having current photos and the necessary descriptive information readily available and easily accessible, is critical.


At AmberAlert.com, we envision a future where the moment an AMBER™ Alert is issued, every mobile phone, hand-held device and web site in the area receives the Alert instantly, creating a community-wide network of eyes and ears on the lookout and ready to help law enforcement in their search.


We hope that as the Alerting Network grows, The Eyes & Ears Project™ may serve as a deterrent to some would-be abductors.


Become an Alerting Partner of The Eyes & Ears Project™ and help Unite America to Protect All Children! Register individually or get your company involved.