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On January 13, 2006, the U.S. Department of Justice (DoJ) declared National AMBER™ Alert Awareness Day, to commemorate the 10th anniversary of the abduction and murder of 9-year old Amber Hagerman of Arlington, Texas. It was Amber’s abduction that sparked the national AMBER Alert movement and subsequent implementation of AMBER Alert Programs in every state.

The purpose of National AMBER Alert Awareness Day is to raise the public’s awareness of the AMBER Program and to get everyone involved in efforts to safely recover missing children. As of January 7, 2010, the AMBER Alert Program was directly responsible for the safe recovery of 495 children, see for details.

This January 13, our team would like to thank the men and women of law enforcement, support workers and volunteers across the country working tirelessly to quickly and safely recover missing children. We also take this opportunity to recognize The National Center for Missing & Exploited Children (NCMEC) and the Department of Justice, for leading our nation’s efforts in this cause.

Most importantly, we send our thoughts and support to the families of children who remain missing; we will continue to hope and pray for their safe return.

We invite you to become more involved by registering to receive AMBER Alerts directly on mobile phones and other hand-held devices. Join The Eyes & Ears Project™ at and help increase the eyes and ears available to law enforcement during an AMBER Alert.

Participation costs nothing, but could mean everything. Help us Unite America to Protect All Children.

Warmest Regards,
The Team